Caboodles Relaunch
+ Barbie Collab
My Role: Designer // Agency: HangarFour
A full relaunch of the iconic Caboodles brand at HangarFour, where I was one of the core designers across packaging, social, and partnerships. I ran the Caboodles x Barbie collaboration end to end, including a full Jeep vehicle wrap and signage.
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The Brief
Caboodles, the iconic beauty organizer brand, set out to relaunch for a new generation. The challenge: modernize its voice, aesthetic, and digital presence without losing the nostalgic charm that made it a cult favorite.At HangarFour, our team led the full rebrand: product and packaging, social content, video, photoshoots, and a complete website overhaul that brought e-commerce to Caboodles for the first time.
The work spanned a bold, playful new identity, partnerships with brands like Benefit, Lip Smacker, and Tetris, and a national campaign with Olympic gold medalist Simone Biles.
My Hand in It
As one of the core designers on a small team, I worked on nearly every part of the relaunch: branding, packaging, social content, and partnerships. Everything shown here is work I personally designed.For the Caboodles x Barbie collaboration, I was handed the full project to run, designing the social and environmental branding, including a full Jeep vehicle wrap and signage, and carrying it from concept through production.
Social & Campaign
Product & Packaging
Caboodles x Barbie Collaboration + Ulta Launch Party
Full Case Study
The Brief
Caboodles, the iconic beauty organizer brand, set out to relaunch for a new generation. The challenge: modernize its voice, aesthetic, and digital presence without losing the nostalgic charm that made it a cult favorite.
At HangarFour, our team led the full rebrand: product and packaging, social content, video, photoshoots, and a complete website overhaul that brought e-commerce to Caboodles for the first time.
The work spanned a bold, playful new identity, partnerships with brands like Benefit, Lip Smacker, and Tetris, and a national campaign with Olympic gold medalist Simone Biles.
My Hand in It
As one of the core designers on a small team, I worked on nearly every part of the relaunch: branding, packaging, social content, and partnerships. Everything shown here is work I personally designed.
For the Caboodles x Barbie collaboration, I was handed the full project to run, designing the social and environmental branding, including a full Jeep vehicle wrap and signage, and carrying it from concept through production.